A new name and identity, reflecting a more complete experience.
Alongside our core range of cameras and photo equipment, we are now expanding beyond photography to include binoculars and observation equipment, alongside home cinema and audio systems — brought together in a carefully curated high-end selection, within a space designed for hands-on discovery and real-world testing.
We continue to welcome you in-store and online, staying true to what defines us: expertise, guidance, and attention to detail.
How it all started
It all started in 2017 with a photo studio in Brussels — a space designed so photographers could fully focus on shooting and expressing their creativity. This approach laid the foundation for everything that followed.
In 2023, Liva was launched, built on the same vision: creating a photo store centered on a thoughtful, hands-on experience, with personalized guidance at its core. More than a retail space, it became a place where photographers could explore, test, and make informed choices.
In 2025, this ecosystem expanded with the opening of a Leica Boutique in Zaventem — a unique destination in Belgium dedicated to the Leica experience, reinforcing our commitment to high-end imaging.
A complete experience bringing together image and sound
Today, Liva evolves into Liva. A new name and a new identity, while keeping the same mindset.
This change reflects a broader vision: going beyond photography to connect image and sound. From cameras and binoculars to home cinema and sound systems, the goal remains the same, to offer a coherent, experience-driven environment.
Liva brings together the Leica alongside brands such as Hasselblad, Fujifilm and more, within a single space designed for discovery, expertise, and long-term support.
